Whenever I visit a restaurant or theatre on a regular weekday it is almost empty. They can seat 100 people but maybe 20 show up. The rent is running, staff is there, everything is on but barely earning. At the same time someone in the same area is planning a birthday, an anniversary or a team outing and struggling to find a good affordable venue. These two people exist at the same time in the same city and nobody is connecting them. The business owner gets a full table. The group gets a great deal. Simple as that.