I am from village and I seen how hard farmers work and they sell everything fresh to big factories, factories add chemicals and also as always farmer is under paid. The idea is not delivery but processing. Change the form of the product right where it is grown. Chillis into chilli powder, mangoes into pulp, strawberries into jam, cocoa into cocoa powder. When you process it there itself shelf life increases, logistics cost reduces, no need for heavy chemicals and product value goes up. Farmer earns more, rural people get jobs and customer gets real quality. Export it sell it under one brand name. Same franchise model, just for farming.